Tracy means business

11-07-2018 by admin

Crafty idea: Tracy Miles hopes young users will see her new Imagine Craft range as making magic. Go to parramattasun老域名备案老域名 to see the video. Picture: Geoff JonesCould a fridge magnet app become the next children’s craze?

Northmead entrepreneurTracy Miles hopes her newly launched herCreate Smart Craft rangewillbe.

She owned a children’s entertainment company for 12 years before it was sold last July to establishher new business Imagine Craft.

Ms Miles went to India to work with an IT company on developingtheApp Smart DIY Fridge Magnet Kits.

Users aged 4-10followinstructions to create their magnet, download the free Create Smart Craft appfrom the Google Play Store or Apple App Store on any smart device and scan theirmagnet using the device camera, which triggers animation and sound effects.

Ms Miles isin talks with national and globaldistributors about the kitsnowavailable online and at markets.

Tracy Miles explains her new range“I felt that children were spending more time on their phones than playing games,” she said.

“I though I could combine traditional craft with technology ifkids could create something first before using the app. It’sbased on image recognitionso they need to follow instructions and get the design right first, which requires problem solving. When completed, it will havea special place on the family fridge, which builds a sense of self-pride inthe child. They can proudly show off what they’ve made.”

Parental permission is required for kids to use the app.

Thekits are based onAustraliana, faith, fun and Sangam (Indian)themes in a range of designs including an angel, dinosaur,fish, butterfly, koala, kangaroo, Noah’s Ark and a map of Australia.

The appallows users to take a selfie with theircreations.

“The kits havebeenwell received,”Ms Miles said.

“I love seeing the kids’ reactions to demonstrations at the markets.I hope to expand the range3D puzzles, mosaics and finger puppets. I want tocreate customised kits that willeducate children with important messages aboutfire, road, water and sun safety and even cover topics such as bullying and community harmony.We’ve already conversations with Fire and Rescue NSW. If kidsare interactively involved in making the craft and then using app technology to trigger safety messages on the device, they are far more likely to retain the information.”

Entrepreneur Tracy MilesThis story Administrator ready to work first appeared on 老域名.

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